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IBM and the Masters use AI to Bring the Fairway to Every Fan
Posted
April 5, 2026
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April 5, 2026
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4:45Now PlayingIBM and the Masters Golf Tournament are teaming up to give fans an experience unlike any other. IBM SVP of Marketing & Communications Jonathan Adashek and Longtime Caddy Jim "Bones" Mackay join Joe Mathieu and Christina Ruffini on Bloomberg This Weekend to discuss the economic impact the move could have on the country. Watch the show LIVE every Saturday and Sunday morning.
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