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The Sparkling Water Wars Are Just Getting Started
Posted
May 10, 2026
Views
38,127
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495
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May 10, 2026
38,127
495
88
1.53%
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10:42Now PlayingWalk down the beverage aisle and you'll find dozens of sparkling water brands competing for your attention. It looks like saturation, but it's actually a sign of a category in the middle of a massive shift away from sugary sodas and toward healthier, zero-sugar alternatives. Spindrift's CEO says there's a clear path to $1 billion in sales. Nixie's founder says taste is everything. And a venture investor says the smartest money isn't on any one brand, it's on the companies that supply them all.
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