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Ferrari Unveils $640,000 Fully Electric Luce to Disappointing Reviews
Posted
May 26, 2026
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3:43Now PlayingFerrari unveiled its first fully electric car called the Luce. It is a five-seat model priced at €550,000 ($640,000) that marks a sharp break from the sports-car maker’s fuel-burning heritage. Ferrari's shares fell in early Milan trading, suggesting investors were disappointed with the Luce’s look. Bloomberg's Danny Lee reports.
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