Bloomberg Television
@markets·3.2M subscribers·95.6K videos
AP CEO Defends Swatch Collaboration
Posted
May 27, 2026
Views
9,481
Likes
109
Comments
43
Engagement
1.60%
May 27, 2026
9,481
109
43
1.60%
Every word spoken in this episode is indexed. Type any phrase to jump straight to the moment it was said.
Type any word or phrase that may have been spoken. Click a result to seek the player to that exact moment.
Try a name, a topic, or a quoted line
7:01Now PlayingAudemars Piguet's recent collaboration with Swatch led to scuffles outside stores from New York to Paris to Milan, as crowds queued for hours to get their hands on the Royal Pop pocket watch collection. Despite criticism that the collaboration could 'cheapen' the brand, CEO Ilaria Resta says it has made AP more accessible to a younger audience, while the thing she fears most is 'irrelevance'. She spoke on 'The Pulse with Francine Lacqua' on Bloomberg TV on May 26.
Correct: This video has been edited to change an on-screen banner to more accurately reflect the story.
--------
More on Bloomberg Television and Markets
Like this video? Subscribe and turn on notifications so you don't miss any videos from Bloomberg Markets & Finance
Visit for business news & analysis, uptotheminute market data, features, profiles and more.
Connect with Bloomberg Television on:
Connect with Bloomberg Business on:
More from Bloomberg:
Bloomberg Radio
Bloomberg Surveillance
Bloomberg Politics
Bloomberg Originals
Watch more on YouTube:
Bloomberg Technology
Bloomberg Originals
Bloomberg Quicktake
Bloomberg Espanol
Bloomberg Podcasts
Sentinel Indexing in Progress
Metadata and chapters are available. Claim extraction for this episode is pending.
All video content is delivered via YouTube embedded players in accordance with the YouTube Terms of Service. Sentinel provides research tools that promote discovery and accountability across political media.
