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World Cup Is About to Start: Is it worth hosting?
Posted
June 7, 2026
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June 7, 2026
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7:04Now PlayingThe upcoming FIFA World Cup, hosted across North America, is projected to generate a record $11 billion in revenue. However, there are some questions on the actual benefits for the United States playing host. Bloomberg Business of Sports Columnist Adam Minter came on Bloomberg This Weekend to discuss what hosting such an event means for the host country.
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