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Amazon Advances Prime Day by One Month Amid AI Shift
Posted
June 21, 2026
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5:57Now PlayingAmazon has moved its annual Prime Day sales event up by one month. The event is strategically important for Amazon as it aims to capture consumer spending, especially in a market where discretionary dollars are tightening and AI is increasingly influencing shopping behavior. Senior E-commerce and retail analyst for Bloomberg Intelligence Poonam Goyal explains the importance of Prime Day for Amazon to David Gura and Christina Ruffini on Bloomberg This Weekend.
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