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How the 1994 World Cup Changed the Business of Football Forever
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June 25, 2026
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1:40Now PlayingThe World Cup had been an enormously popular event with surprisingly limited commercial significance; the 1990 tournament in Italy, for instance, lost money for broadcasters. Then the World Cup came to the US in 1994 and everything changed.
On this episode of the Odd Lots podcast, Joey D’Urso, author of More Than A Shirt, joins Tracy Alloway and Joe Weisenthal to discuss how advertisements and sponsorships by American corporations like McDonalds and General Motors in the 1994 World Cup changed the business of the sport forever.
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