Bloomberg Television
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Apple to Unveil First Foldable Phone
Posted
September 8, 2026
Views
1,623
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September 8, 2026
1,623
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1.73%
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10:31Now PlayingBloomberg's Mark Gurman said that the foldable phone expected to be announced by Apple this week has been 'a long time coming' for the company after Tim Cook took inspiration from similar phones he saw on a 2020 trip to Asia. Gurman said that the stakes for Apple's new product releases are high because every issue a new product has could be detrimental to the brand and its reputation.
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