Bloomberg Television
@markets·3.2M subscribers·95.6K videos
Why e.l.f. Beauty rolled back some 2025 price hikes
Posted
September 8, 2026
Views
395
Likes
9
Comments
30
Engagement
9.87%
September 8, 2026
395
9
30
9.87%
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0:57Now Playinge.l.f Beauty raised prices by $1 across the board in 2025, facing tariff pressures. CFO Mandy Fields explains why the company decided to roll back those increases on 10% of its products in 2026, following an extensive testing process.
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