June 5, 2026
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1:13:03Now PlayingA truck company, a crypto exchange, an energy drink, and a media giant that needs Trump's regulators to approve a $111 billion merger are all chipping in for his 80th birthday cage match — on the lawn you own. Cliff Schecter and Joe Walsh pour the tequila and follow the money.
🔹 TKO Group is eating a $30 million loss on purpose — "we will not profit," says COO Mark Shapiro. So what are they buying?
🔹 Ram Trucks, Crypto.com, and Monster Energy sign on as sponsors
🔹 Paramount needs the Trump administration to bless its $111B Warner Bros. merger — while showcasing his birthday party on Paramount+
🔹 1,200 invite-only tickets go to Trump's personal guest list. Your invitation? Lost in the mail.
🔹 Dana White: Trump pitched it ringside at UFC 309 — "consider it done"
🔹 Joe's take: this is what the predator class calls "earned media"
Source: The Hollywood Reporter's inside look at UFC Freedom 250.
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