Social Media Advertising & How To Measure It's Effectiveness
September 6, 2022
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1:41Now PlayingSocial Media Advertising & How To Measure It's Effectiveness
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as posted by the channelHow reliable are companies at tracking their views online? Check out the video to learn why!
Welcome back to Bold TV with Samuel Bloomquist. Be sure to like, comment, and subscribe to Bold TV for all things Bold.
Social media advertising are an essential component of any successful marketing campaign for your company or personal brand. Businesses use advertisements to attract customers, and influencers use advertisements to expand their platforms, but it is not always straightforward to determine how effective these advertisements are.
So, what are you hoping to achieve by promoting a social media post? Is the goal to increase engagement, following, or views?
These are known as attention metrics, and depending on which one you focus on, they can tell you how reliable an ad provider is.
The most important is participation. This includes anything from a social media comment, like, or share. However, it also tracks whether someone clicks on your link, visits your website, or follows your page.
You make money through engagement.
The issue with increasing social media posts is that other metrics are involved.
When a platform charges to boost a post for impressions or reach, it simply implies that they are putting it in front of people without incentive. Campaigns with high impressions but poor engagement seldom draw their audience back.
And we're seeing more platforms measuring ad performance and impressions, which is quite dishonest.
The issue is that impressions do not evaluate interest level; they do not tell you how long someone watched your material if they liked it, or whether they intend to purchase your products.
So, while promoting online, make sure you're investing in things like engagement, following, and retention. Just because someone saw your post doesn't mean it had a positive impact.
Which attention metric do you think is the most important? Let us know in the comments below.
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