Brittany Simon
@brittanysimon·101K subscribers·1.5K videos
Elf Cosmetics Partners with Matt Rife & Women Are Justifiably Angry
Posted
August 14, 2025
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1,983
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August 14, 2025
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Elf Cosmetics has sparked major controversy by partnering with Matt Rife, and women everywhere are justifiably angry. This marketing move has been widely criticized for tone-deaf messaging and failing to respect its audience. In this video, we break down why this collaboration is causing outrage, how brands often miscalculate the impact of influencer partnerships, and why women’s responses are entirely valid.
#ElfCosmetics #MattRife #OutrageMarketing #WomenSpeakOut #Feminism #PRFail #BrandBacklash #Controversy #InfluencerMarketing #SocialMediaDrama #BrittanySimon #Philosophy
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