"Start With Why" Book Review
February 11, 2017
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5:09Now Playing"Start With Why" Book Review
YouTube Description
as posted by the channelStart With Why Book
"Start With Why" Book Review
I've been hearing a lot from this book lately and I've decided to take a look at it.
Start With Why is a book about doing things with purpose and making people connect with your brand. In theory, a very good idea, but I didn't like the book as much as people would think.
Here is the book description, extracted from Amazon:
"In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who've watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time.
Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it.
START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY."
Wanna know more about this book? Watch this video and find out!
If you have a question, email me at john@simpleprogrammer.com
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