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Will Nike's bet on Kaepernick backfire?

Posted

September 4, 2018

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20,653

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190

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0.92%

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Former NFL quarterback Colin Kaepernick will lead Nike’s new ad campaign. Kaepernick was the first NFL player to kneel during the U.S. national anthem as a protest against racism, a move that cost him his job. Sports business expert Drew Dorweiler weighs in on what’s at stake for Kaepernick and Nike.

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Former NFLColin KaepernickDrew DorweilerNike ToCBC News Online ForFind CBC NewsFacebook Follow CBC NewsTwitter For

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