How many gambling advertisements are we seeing during sports games? (Marketplace)

Experts say limits on gambling advertising are needed after a study revealed sports viewers were exposed to nearly three gambling messages a minute for online betting companies such as FanDuel. CBC’s Marketplace teamed up with researchers to measure the scale of online gambling advertisements in Canada and found that over seven sports broadcasts, viewers were exposed to gambling messages, including commercials, logos and sponsored segments for 20 per cent of the viewing time. Researchers and addiction counsellors call the advertising 'inescapable' and say regulators need to do more to protect children and those vulnerable to addiction.

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THE BIG GAMBLE

producer

MADELINE MCNAIR

reporter

ASHA TOMLINSON

associate producer

DEXTER McMILLAN

additional field producing

LAUREN SPROULE

editor

SIMON PARUBCHAK

camera

NORM ARNOLD

DAVID MACINTOSH

JOHN LESAVAGE

JONATHAN CASTELL

DAVID IACOLUCCI

audio

IGAL PETEL

MIKE MYRDEN

additional footage

CITYTV

SPORTSNET

TSN

YOUTUBE / CHELSEA FOOTBALL CLUB

INSTAGRAM / 888 CASINO

BET365 / SPORTSNET / CBC

BETMGM / SPORTSNET / CBC

JACKPOT CITY / SPORTSNET / CBC

BETRIVERS / SPORTSNET / CBC

PROLINE / SPORTSNET

FANDUEL / TSN

POINTSBET / SPORTSNET

BETWAY / TSN

BETMGM

art director

DAVID ABRAHAMS

graphic designer

MICHAEL TINNING

media management

ASTORIA LUZZI

social media producers

AMARA MCLAUGHLIN

BRITT PURDY

colour correction

KYLE J. SMITH

sound mix

DANY TREMBLAY

project manager

VICTOR KERR

resource coordinators

MARC CORMIER

DRAGAN MARICIC

news rollout producer

JENNY COWLEY

packaging editor

BENNY KOSHY

packaging producer

LINDA SIBONY

promo producer

GREG SADLER

senior producer

TIFFANY FOXCROFT

executive producer

NELISHA VELLANI

FIRST BROADCAST January 19, 2024