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What killed Canada's electric carmaker? | Cost of Living
Posted
June 10, 2025
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June 10, 2025
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27:47Now PlayingDid Canada miss its shot at the electric vehicle revolution? This week, Cost of Living dives into the rise and fall of Zenn, a made-in-Canada EV startup from the early 2000s — and what it reveals about the challenges of building a car brand from scratch.
Plus, we explore why Gen Z is turning away from drinking and toward wellness trends like saunas — and what that shift means for businesses trying to cash in. And finally, Paul Haavardsrud confesses how he was almost lured in by a tactical monocular ad, and investigates what makes those intense online pitches so effective.
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