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Adidas CEO, soccer legend Marcelo on World Cup final, "Trionda Final" ball and sport's impact

Posted

July 17, 2026

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Argentina and Spain will face off in the 2026 FIFA World Cup final on Sunday. Adidas CEO Bjørn Gulden and Brazilian soccer legend Marcelo join "CBS News 24/7 Mornings" as football fever reaches new heights.

CBS News 24/7 is the premier anchored streaming news service from CBS News and Stations that is available free to everyone with access to the internet and is the destination for breaking news, live events, original reporting and storytelling, and programs from CBS News and Stations' top anchors and correspondents working locally, nationally and around the globe. It is available on more than 30 platforms across mobile, desktop and connected TVs for free, as well as CBSNews.com and Paramount+ and live in 91 countries.

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Adidas CEO, soccer legend Marcelo on World Cup final, "Trionda Final" ball and sport's impact · CBS News · Sentinel