Cenk Uygur
@TheYoungTurks·6.5M subscribers·72.8K videos
Funny Video: Maxi-Pad Company Responds to Man
Posted
October 19, 2012
Views
58,439
Likes
1,562
Comments
289
Engagement
3.17%
October 19, 2012
58,439
1,562
289
3.17%
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3:04Now Playing"Spoiler alert: That monthly time for women, long depicted by feminine hygiene companies as a glorious period -- so to speak -- of skydiving, dancing and smiles galore, is really nothing like that at all.
This is relevant because Richard Neill, a man, recently reached this conclusion on his own after years of having "felt a little jealous" of women. Mightily displeased, Neill went on British company Bodyform's Facebook profile and voiced his disillusionment in a ranting post that has since gone viral.
"As a child I watched your advertisements with interest as to how at this wonderful time of the month that the female gets to enjoy so many things," he wrote. "Then I got a girlfriend, was so happy and couldn't wait for this joyous adventurous time of the month to happen .... you lied!! There was no joy, no extreme sports, no blue water spilling over wings and no rocking soundtrack oh no no no."
But here's the best part: Instead of shunning the social media screed, Bodyform saw a red-hot advertising opportunity.
First, let's face it: Marketing products for an event that some still associate with "Carrie" has to be a delicate undertaking. Most companies have tried to put as positive and elegant a spin on the subject as possible."* Cenk Uygur, John Iadarola (Host, TYT University), and Kim Horcher (Host, GeekSpeak) discuss how Bodyform turned a Facebook joke into a viral hit.
*Read more from The LA Times
View the original video from Bodyform here
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