Pretty Women Are Bad For PR, Army Memo Says
November 29, 2013
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4:41Now PlayingPretty Women Are Bad For PR, Army Memo Says
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as posted by the channel"The Army should use photos of "average-looking women" when it needs to illustrate stories about female soldiers, a specialist recommends — images of women who are too pretty undermine the communications strategy about introducing them into combat roles.
That's the gist of an internal Army e-mail an Army source shared with POLITICO.
"In general, ugly women are perceived as competent while pretty women are perceived as having used their looks to get ahead," wrote Col. Lynette Arnhart, who is leading a team of analysts studying how best to integrate women into combat roles that have previously been closed off to them. She sent her message to give guidance to Army spokesmen and spokeswomen about how they should tell the press and public about the Army's integration of women."* The Young Turks hosts Cenk Uygur and Ana Kasparian break it down.
*Read more here from Kate Brannen / Politico:
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