Cenk Uygur
@TheYoungTurks·6.5M subscribers·72.8K videos
Beyoncé Secret Album Surprises Everybody
Posted
December 14, 2013
Views
204,788
Likes
2,194
Comments
715
Engagement
1.42%
December 14, 2013
204,788
2,194
715
1.42%
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"...And then there's Beyoncé, the self-titled album released in the wee hours of this morning by Beyoncé Knowles. There was absolutely no prior warning about when it would be landing on iTunes; though it was no secret that the singer had something in the works, between her Super Bowl performance and news reports about video shoots, never did she say that today would be the day.
According to the traditional wisdom of music marketing, that decision would be a terrible one: no anticipation equals no sales.
The traditional strategy was exemplified this year by Miley Cyrus' Bangerz, which was released on the heels of performances, singles, an MTV documentary, an SNL appearance and countless buy-the-album tweets. Beyoncé, on the other hand, only told her social-media followers about the record when it was already available for download."* Cenk Uygur, Ana Kasparian, Desi Doyen (Green News Report) and comedian Lee Camp (Moment of Clarity) break it down on The Young Turks.
*Read more here from Lily Rothman / Time:
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