Cenk Uygur
@TheYoungTurks·6.5M subscribers·72.8K videos
GoDaddy Ad Sparks Outrage From Animal Advocates
Posted
January 29, 2015
Views
85,124
Likes
1,370
Comments
584
Engagement
2.30%
January 29, 2015
85,124
1,370
584
2.30%
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5:57
4:38Now Playing"Have you heard about “Puppygate?” That’s what I’m calling GoDaddy’s latest foray into advertising controversy. To many, the brand has crossed a new line, an inhumane line, a politically incorrect line with its new puppy ad produced specifically to run on the 2015 Super Bowl. Over 40,000 people signed a petition to get GoDaddy to pull the ad. What a nightmare, right? Well, no, not if you’re GoDaddy.
First, here’s the ad in case you haven’t seen it.
Most brands fear controversy because it’s inherently polarizing. We don’t want to breed any haters out there, now do we? We want to appeal to as many people as possible. But, for many brands, the desire to avoid controversy results in invisibility. Yes, you succeed in not offending, but you fail at appealing to more customers.
GoDaddy understands something most brands overlook. “Polarizing” has two extremes, not just one. Meaning, an ad that is polarizing isn’t all bad, it’s just caused the creation of two opposing views. One view, yes, is negative. The other view is not. And in the creation of these two opposing views, conversations naturally ensue. Loud, public, petition-signing, news-generating conversations."
*Read more here
The Young Turks hosts Cenk Uygur (www.twitter.com/cenkuygur) & Ana Kasparian (www.twitter.com/anakasparian) break it down.
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Student Fights Teacher, Michelle Obama, GoDaddy Ad, NFL Ad & Mark Zuckerberg vs Free Speech - The Young Turks 1/28/2015 Social Commentary
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Young Turk (n), 1. Young progressive or insurgent member of an institution, movement, or political party. 2. Young person who rebels against authority or societal expectations. (American Heritage Dictionary)
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