February 11, 2016
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Beyonce just mentioned Red Lobster in a line of her new song “Formation,” and the beleaguered seafood chain say it’s sales soared. Cenk Uygur and Ana Kasparian hosts of The Young Turks discuss.
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“The seafood restaurant chain Red Lobster said sales surged 33 percent on Sunday, compared with last year’s Super Bowl Sunday, after Beyoncé released a song, “Formation,” in which she sings about taking a romantic partner to the restaurant.
Beyoncé in ‘Formation’: Entertainer, Activist, Both?
“It’s clear that Beyoncé has helped create some Red Lobster fans,” Red Lobster’s chief, Kim Lopdrup, said in a statement. More conventional contributing factors for the rise in sales included relatively mild weather and a “Lobsterfest” promotion.
The spotlight is a welcome change for Red Lobster, which was cast off by Darden Restaurants in 2014 after a long stretch of declining sales. The chain, which is now privately held by the investment firm Golden Gate Capital, said the Beyoncé song made Red Lobster a trending topic on Twitter for the first time.”
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