April 16, 2016
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7:16Now PlayingMcDonald’s says it has discovered that when you pay workers more, their morale goes up and they become better, more productive employees. This may have something to do with the fact that their workers have been organizing and taking on the corporation with the Fight for $15 campaign. Wes Clark Jr., John Iadarola (ThinkTank), and Jimmy Dore, hosts of The Young Turks, break it down. Tell us what you think in the comment section below.
"With minimum-wage increases being considered around the country, one fast food giant could suffer some negative ramifications from higher labor costs.
Higher minimum wages would have a "mildly negative" impact onMcDonald's, according to Stephens restaurant analyst William Slabaugh.
McDonald's doesn't actually operate most of its U.S. restaurants, and Slabaugh explains that McDonald's reliance on franchisees provides "a bit of a buffer" from wage increases.
However, he added that forced wage hikes "could impact the health of the franchisees and therefore the health of the business," as franchisees could feel pressure to increase prices, which could cut into their traffic growth, and thus degrade the perception of McDonald's business among investors.
"Overall, it's a bad thing," he told CNBC on Thursday by phone.
Sterne Agee CRT restaurant analyst Lynne Collier said that while the wage impact is deleterious, "the other impact is a slight positive on the demand front, where the lower-income consumer gets a pay raise — and that is McDonald's customer base.””*
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