Cenk Uygur
@TheYoungTurks·6.5M subscribers·72.8K videos
Sales Surging Since Company Stopped Photoshopping Models
Posted
May 20, 2016
Views
183,167
Likes
3,241
Comments
1,138
Engagement
2.39%
May 20, 2016
183,167
3,241
1,138
2.39%
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6:08Now PlayingAerie, a lingerie subsidiary of American Eagle, decided to do away with photoshopped models in their catalogues. Since this change, sales have been surging. Cenk Uygur and Ana Kasparian, hosts of The Young Turks, break it down. Tell us what you think in the comment section below.
"In 2014, American Eagle’s Aerie launched a game-changing campaign. The lingerie brand decided to feature only unairbrushed models in its ads, a move meant to challenge “supermodel standards.”
Now it appears the company’s decision to champion body-positivity has paid off — in big bucks.
After launching #AerieReal, the retailer’s sales grew 20 percent in the 2015 fiscal year, and the boom shows no signs of waning.”*
Read more here
Hosts: Cenk Uygur, Ana Kasparian
Cast: Cenk Uygur, Ana Kasparian
***
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Young Turk (n), 1. Young progressive or insurgent member of an institution, movement, or political party. 2. Young person who rebels against authority or societal expectations. (American Heritage Dictionary)
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