Cenk Uygur
@TheYoungTurks·6.5M subscribers·72.8K videos
Twitter Shuts Down Vine
Posted
October 28, 2016
Views
121,032
Likes
2,083
Comments
417
Engagement
2.07%
October 28, 2016
121,032
2,083
417
2.07%
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5:22Now PlayingYour six seconds of fame are over. Cenk Uygur and Ana Kasparian, hosts of The Young Turks, break it down. Tell us what you think in the comment section below.
“Twitter (TWTR, Tech30) announced plans on Thursday to kill off Vine, the short-form looping video app it acquired four years ago in an early effort to bring video to the social network.
No reason was provided for shuttering Vine. However, the move was announced just hours after Twitter confirmed significant job cuts in a desperate bid to be profitable.
Twitter's failure with Vine mirrors the broader struggles with Twitter itself. Despite being beloved by a loyal community of millions, Vine suffered from Twitter's muddled product vision, inability to keep up with competitors and an unclear path to mainstream success.
Perhaps Twitter could still have justified keeping the service around if not for the incredible pressure it now faces to cut costs wherever possible and show signs of a turnaround as an independent company -- assuming it's not getting acquired anytime soon.
When Twitter bought Vine in 2012 for a rumored $30 million, there were already dozens of similar social video apps available from startups. But Vine would have access to something none of these others did: Twitter's large user base.
Both Twitter and Vine focused on brevity. Both apps also appealed to a combination of creatives, celebrities and brands. And it only seemed natural that Twitter would eventually move from text to images to video.”
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Hosts: Cenk Uygur, Ana Kasparian
Cast: Cenk Uygur, Ana Kasparian
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Young Turk (n), 1. Young progressive or insurgent member of an institution, movement, or political party. 2. Young person who rebels against authority or societal expectations. (American Heritage Dictionary)
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