Google, Facebook Take Action Against Fake News
January 27, 2017
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9:25Now PlayingGoogle, Facebook Take Action Against Fake News
YouTube Description
as posted by the channelSome internet giants are taking steps to slow the spread of "fake news." Cenk Uygur and Ana Kasparian, hosts of The Young Turks, discuss. Tell us what you think in the comment section below.
"In a report released on Wednesday titled, "How we fought bad ads, sites and scammers in 2016," Google announced that it took action against 340 sites "that deceive people with their content" – including purveyors of fake news – in 2016. Close to 200 of these sites are no longer allowed to use Google ads.
After Google, Facebook and other tech companies caught flak for failing to prevent the spread of potentially harmful false news stories during last year's presidential election, these organizations took steps to slow the spread of incorrect information. Google went after fake news sites' ad revenue in November by adopting a new AdSense policy that explicitly prohibited sites propagating "misrepresentative content" from using Google Ads.
"Users don’t want to be misled by the content they engage with online," the new language reads. "For this reason, Google ads may not be placed on pages that misrepresent, misstate, or conceal information about you, your content or the primary purpose of your web property."
According to a report from Scott Spencer, director of product management for Sustainable Ads, Google investigated more than 500 sites for potentially violating this rule in under two months last year. "From November to December 2016, we reviewed 550 sites that were suspected of misrepresenting content to users, including impersonating news organizations," he writes. "We took action against 340 of them for violating our policies, both misrepresentation and other offenses, and nearly 200 publishers were kicked out of our network permanently."
"The battle doesn’t end here," Spencer continues. "As we invest in better detection, the scammers invest in more elaborate attempts to trick our systems. Continuing to find and fight them is essential to protecting people online and ensuring you get the very best from the open web.””*
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Hosts: Cenk Uygur, Ana Kasparian
Cast: Cenk Uygur, Ana Kasparian
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Young Turk (n), 1. Young progressive or insurgent member of an institution, movement, or political party. 2. Young person who rebels against authority or societal expectations. (American Heritage Dictionary)
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