Why “Kidults” Are Making Squishmallows Their Main Squeeze
July 4, 2023
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15:09Now PlayingWhy “Kidults” Are Making Squishmallows Their Main Squeeze
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as posted by the channelLove them or hate them, squishmallows are dominating the toy market. Cenk Uygur and Ana Kasparian discuss on The Young Turks.
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"With over 11 billion organic impressions on TikTok, the fandom is often likened to the Beanie Baby craze — and on its way to be an enduring brand like Hello Kitty and Pokémon.
The toy isn’t a fad, said toy expert and consultant Chris Byrne. It hasn’t become mainstream yet. Rather, it’s all about the fans. “They are loyal and they are passionate and they are buying enough to make Jazwares very rich,” Byrne said. “So will these become classic? Absolutely.”"
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