Cenk Uygur
@TheYoungTurks·6.5M subscribers·72.8K videos
TikTok Influencers Are Doing PR For FOSSIL FUEL Companies
Posted
August 21, 2023
Views
22,599
Likes
711
Comments
262
Engagement
4.31%
August 21, 2023
22,599
711
262
4.31%
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6:24Now PlayingShell and Exxon are running a marketing campaign that utilizes poopular TikTok influencers. Cenk Uygur, Yasmin Khan and Rayyvana discuss on The Young Turks.
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"Big Oil is trying to woo young people via TikTok and Instagram in an effort to change the public’s perception of their role in climate change. Oil companies such as Shell and Exxon are apparently trying to start ’em young with marketing campaigns disguised as innocuous posts on social media platforms, according to the Washington Post.
Shell enlisted the help of a TikTok user — also known as an influencer (ew) — who calls herself “our Filipino grandma” to boast about the company’s fuel rewards program, and talk up the convenience of the discounts in order to portray the oil giant in a positive light."
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