Cenk Uygur
@TheYoungTurks·6.5M subscribers·72.8K videos
How Much Dior Is Charging For Baby Perfume Will Shock You
Posted
November 19, 2023
Views
22,583
Likes
970
Comments
336
Engagement
5.78%
November 19, 2023
22,583
970
336
5.78%
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8:55Now PlayingDior unveils a ludicrously priced Baby Dior 'Bonne Étoile Scented Water' for babies. Cenk Uygur and Ana Kasparian discuss on The Young Turks.
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"Dior has introduced a luxury "scented water" for babies, which is retailing at an eye-watering $230.
The Baby Dior 'Bonne Étoile Scented Water' comes with "soft notes of pear, wild rose, and white musks," according to the fashion house.
It also comes with a price tag considerably higher than most adult fragrances, including the bestselling Dior Sauvage, which retails for about $145.
Other bestselling Dior fragrances for adults also cost less, including Miss Dior and J'adore, which both cost around $160."
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The new product was co-created by Francis Kurkdijan, Dior Perfume's creative director, and Cordélia de Castellane, Baby Dior's artistic director, who designed the bottles.
The Bonne Étoile formula is a revival of a 1970 fragrance that was previously discontinued, according to Women's Wear Daily.
Kurkdijan told WWD that he wanted to revisit Baby Dior when he joined the fashion house in October 2022.
"Christian Dior evoked his childhood many times as a very happy and joyful period of his life," Kurkdijan said. "The scene and the baby care line were discontinued, and I was eager to bring it back to life as a tribute."
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