Wendy's New Surge Pricing Is Going To Be Nightmare
February 28, 2024
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18:41BREAKING: Trump Fends Off Haley in MI, Biden Survives Toughest Threat Yet
7:07Now PlayingWendy's New Surge Pricing Is Going To Be Nightmare
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as posted by the channelWendy's is going to start experimenting to Uber-like surge pricing. Cenk Uygur and Ana Kasparian discuss on The Young Turks.
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"Wendy’s will start experimenting with surge pricing, much like Uber and Lyft, as the company rolls out digital menus to all its United States restaurants by 2025, according to the company’s February earnings call. Under the test, burgers, Frosties, and other menu items will have “dynamic prices,” costing more during times of increased demand.
“Beginning as early as 2025, we will begin testing more enhanced features like dynamic pricing,” said Wendy’s CEO Kirk Tanner on Feb. 15’s earnings call. “We are planning to invest approximately $20 million to roll out digital menu boards to all US company-operated restaurants by the end of 2025."
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