Traditional Vs Modern: What Nigerians Really Eat At Christmas
December 24, 2025
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7:42'Some Nigerians Spend ₦1 Billion On Parties', Bisola Borha-Arigbe Explains
19:27Now PlayingTraditional Vs Modern: What Nigerians Really Eat At Christmas
YouTube Description
as posted by the channelThe festive season brings peak demand for food businesses, but higher sales don’t always mean higher profits. In this conversation, Oluwatoyin Tajudeen, CEO of Integrated Catering and owner of the Promise Restaurant chain, breaks down what really drives revenue at Christmas — from the meals customers prefer to the menu strategies that deliver the best margins. We explore traditional versus modern festive dishes, family-sized portions, and how restaurants can turn holiday demand into sustainable profits.
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