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How Supreme's Success Could Be Its Downfall - Cheddar Examines

Posted

July 17, 2018

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Supreme has been able to capitalize on "hype" in order to become an exclusivity brand. Will this artificial scarcity lead them on a path of continued growth or will any increased distribution lead to dilution of the value of the brand?

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How Supreme's Success Could Be Its Downfall - Cheddar Examines · Cheddar · Sentinel