How Hipsters Saved PBR - Cheddar Examines
August 28, 2018
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7:02Now PlayingHow Hipsters Saved PBR - Cheddar Examines
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as posted by the channelIn 2000 Pabst Blue Ribbon was in a 20-year sales decline. The brand was in trouble so the Senior Brand Manager went to the one place where the beer was selling, Portland, Oregon, the home of the hipsters.
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