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The Deceptive Origins of Subliminal Messaging - Cheddar Examines
Posted
December 26, 2019
Views
129,903
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3,304
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Engagement
2.77%
December 26, 2019
129,903
3,304
296
2.77%
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7:19Now PlayingWhispers of the word ‘Popcorn’ flashing across a movie screen, rumors of the word ‘sex’ hidden on a Ritz cracker. You’ve heard the tales of subliminal messaging, but does it actually work? We’re taking an in depth look at the phenomenon and the experiment that started it all.
Further reading:
1. Red Crow Marketing
2. LIFE
Brean, Herbert (March 31, 1958). "'Hidden Sell' Technique is Almost Here". LIFE. 44 (13): 102.
3. Public Relations Quarterly
Rogers, Stuart. “How a Publicity Blitz Created the Myth of Subliminal Advertising.” Public Relations Quarterly. Winter 1993 (pp. 12-17).
4. Subliminal Seduction
Key, Wilson B. Subliminal Seduction. New York: Signet, 1973.
5. Psychology Today
6. Advertising Age
Jack Haberstroh, “Can’t ignore subliminal ad charges: Adfolk laugh, but students listen,” Advertising Age, 17 September 1984, 3.
7. Journal of Experimental Social Psychology
8. BBC
9. Advertising Age
"Ban on Subliminal Ads, Pending FCC Probe, Is Urged," Advertising Age, 11 November 1957
10. FCC
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