Cheddar
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Why Product Placement Is Suddenly Everywhere - Cheddar Explains
Posted
October 5, 2021
Views
183,924
Likes
5,058
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489
Engagement
3.02%
October 5, 2021
183,924
5,058
489
3.02%
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9:25Now PlayingIf it feels like you’ve seen more product placement in your favorite TV shows lately, you probably have. Once a marketing trick embraced mainly by the movie industry, product placement became popular with the small screen after TiVo and streaming services delivered a one-two punch to the efficacy of traditional 30-second ads. And the tools of the digital age are about to make this tactic a whole lot more futuristic…
Further reading:
The BBC
“Branded Entertainment,” Jean-Marc Lehu
Journal of Broadcasting & Electronic Media
Journal of Advertising Research
'_Evolving_Views_on_Product_Placement_Effectiveness
The Los Angeles Times
The Associated Press
The New York Times
Newsweek
InStyle
PQ Media
Adweek
Branded Entertainment Network
CNBC
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