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Cheddar
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The US Open’s $10 million signature cocktail

Posted

August 30, 2024

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Move over, Mint Julep

The US Open’s signature cocktail, the Honey Deuce, is here to steal the show. Generating over $10 million a year for the USTA, it’s the top drink in all of sports.

Plus, Honey Deuce merch ranks #1 and #2 in sales during the tournament, with a drink sold every 1.5 seconds.

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Honey DeucePlus Honey Deuce

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The US Open’s $10 million signature cocktail · Cheddar · Sentinel