Cheddar
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AI Is Officiating the World Cup - Here's How
Posted
June 11, 2026
Views
651
Likes
11
Comments
1
Engagement
1.84%
June 11, 2026
651
11
1
1.84%
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8:10Now PlayingThis afternoon, June 11th, the FIFA World Cup kicks off across the United States, Canada, and Mexico with a groundbreaking innovation: for the first time in sports history, an AI system will be watching every single player in real time across every play.
In this episode of NYC Innovates, we explore how Lenovo, FIFA's official technology partner for 2026, is deploying the largest live AI system ever used in professional sports. This isn't just about sponsorship—Lenovo is running the entire operational backbone of the tournament: the officiating technology, analytics, data infrastructure, and more across 16 venues in three countries.
We dive deep into the cutting-edge technologies that will reshape how the world's biggest sporting event unfolds:
We also examine the bigger questions this technology raises: Can fans trust AI to decide World Cup outcomes? Who owns the data generated? And how will this technology reshape industries beyond sports?
What do you think? Should AI help decide the biggest moments in the world's biggest sporting event?
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