Chris Williamson
@ChrisWill·4.2M subscribers·1 videos
RORY SUTHERLAND | Psychology In The World Of Advertising
Posted
January 28, 2019
Views
27,026
Likes
520
Comments
36
Engagement
2.06%
January 28, 2019
27,026
520
36
2.06%
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1:34:49Now PlayingRory Sutherland is the Vice Chairman of Ogilvy Advertising, an author & writer for The Spectator.
Causing some form of behavioural change is the goal of all advertising and whoever holds the keys to understanding consumer psychology has an incredibly powerful tool at their disposal.
Rory is one of the world's most influential advertising professionals and this episode is nothing short of gold for anyone who is a consumer, or advertises to them.
More Stuff:
Follow Rory on Twitter
Buy Rory's New Book Alchemy
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