Brand Warfare, Bad Movies, and the Wet Boys | Jarred Taylor | Ep. 430

Jarred Taylor from Black Rifle Coffee is the second guest to sit down in the new studio, and we kicked this one off by talking about branding—what it actually takes to build something real, why most brands fail, and how hard it is to grow without losing the core of what made it work in the first place.

From there, things went where they usually do. We broke down movies and TV through a tactical lens, talked about what Hollywood consistently gets wrong, and then spent some time on the “Wet Boys”—Jarred’s online aviation squadron that flies simulated demos, builds digital airshows, and uses their downtime to antagonize the Air Force Thunderbirds on social media.

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[00:00:00] VFW, dogs

[00:08:54] Merch and AI design workflow

[00:21:00] Info warfare and phone detox

[00:27:53] Stepping back from podcasting

[00:46:04] Movies, nukes, aliens, simulation

[00:56:01] JT projects and 4D entertainment

[01:06:18] Wet Boys, e-demos, and lore

[01:18:35] Action films and gaming gripes

[01:23:29] Motorsports, set tour, D‑Day, getaway car