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How Pumpkin Spice Became A $600 Million Flavor
Posted
September 25, 2019
Views
122,411
Likes
1,335
Comments
89
Engagement
1.16%
September 25, 2019
122,411
1,335
89
1.16%
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6:09Now PlayingThis year, Starbucks introduced its seasonal pumpkin spice latte on August 27th - the earliest date ever. Last year, Forbes and Nielsen valued the overall pumpkin spice industry - with products from brands including Pop-Tarts, Sam Adams, and Chobani - at $600 million. More than any other brand, Starbucks brought pumpkin spice to the masses with its latte, which the company first released in 2003. How did a single flavor come to take over the fall season - and is there still room for growth? Or have we reached peak pumpkin spice?
*** Correction *** This video misstates the date on which Starbucks released its pumpkin spice latte in 2019. It was August 27, not August 29.
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How Pumpkin Spice Became A $600 Million Flavor
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