CNBC Television
@CNBCtelevision·3.4M subscribers·157.5K videos
Why BMW Is No Longer The Leader In Luxury Sales
Posted
January 2, 2020
Views
2,090,083
Likes
21,922
Comments
6,165
Engagement
1.34%
January 2, 2020
2,090,083
21,922
6,165
1.34%
Every word spoken in this episode is indexed. Type any phrase to jump straight to the moment it was said.
Type any word or phrase that may have been spoken. Click a result to seek the player to that exact moment.
Try a name, a topic, or a quoted line
14:14Now PlayingBMW lost its crown as the top-selling luxury brand around the world to fellow German rival Mercedes-Benz. In 2012, the BMW brand led Mercedes-Benz in global annual sales, but Mercedes-Benz gained the top spot in 2016 and has held it since. Mercedes has also surpassed BMW in its home continent of Europe, a major market for both. BMW appointed a new CEO in August 2019 and has assured investors it is on its way to reinvigorating its brand, but progress could be a bit slow.
» Subscribe to CNBC
» Subscribe to CNBC TV
» Subscribe to CNBC Classic
About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Connect with CNBC News Online
Get the latest news
Follow CNBC on LinkedIn
Follow CNBC News on Facebook
Follow CNBC News on Twitter
Follow CNBC News on Instagram
#CNBC
#BMW
Why BMW Is No Longer The Ultimate Driving Machine
Sentinel Indexing in Progress
Metadata and chapters are available. Claim extraction for this episode is pending.
All video content is delivered via YouTube embedded players in accordance with the YouTube Terms of Service. Sentinel provides research tools that promote discovery and accountability across political media.
