How Starbucks Beat The Odds In Italy
October 15, 2022
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9:09Now PlayingHow Starbucks Beat The Odds In Italy
YouTube Description
as posted by the channelIn 2018, Starbucks opened its first store in Italy, a 25,000-square-foot roastery in Milan. Despite being inspired by Italian coffeehouse culture, the American chain faced resistance when entering the country. Since then, the company has opened a total of 20 stores in northern and central Italy and plans to open five more before the end of 2022. A few other American brands like Domino’s, Ben & Jerry’s and Häagen-Dazs have failed to expand successfully in Italy, but will the country that invented espresso embrace the world’s largest coffee chain?
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How Starbucks Beat The Odds In Italy
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