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How Apple’s iPhone Overtook Samsung As The Top Smartphone In The World

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January 27, 2024

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Apple’s iPhone was first announced by Steve Jobs in January 2007. Today, research shows that the company has over 1.5 billion active users and controls 53 percent of the market share in the United States. The 2008 launch of the App Store was a pivotal turning moment for the company and now Apple has surpassed Samsung as the world’s leader of smartphones for the first time. CNBC explores how the iPhone became one of the best-selling products of all time.

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Produced, Shot and Edited by: Sydney Boyo

Animation: Christina Locopo

Supervising Producer: Jeniece Pettitt

Editorial Support: Magdalena Petrova, Kif Leswing

Additional Camera: Andrew Evers

Additional Footage: Getty Images, Apple

Published January 2024

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How Apple’s iPhone Overtook Samsung As The Top Smartphone In The World

Guests & Subjects Covered

Steve JobsUnited States TheApp StoreChapters AppleProduced ShotReality TVTake CNBCsAce Your Job Interview

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How Apple’s iPhone Overtook Samsung As The Top Smartphone In The World · CNBC Television · Sentinel