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What Happened To Etsy?

Posted

May 20, 2024

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The online handmade goods marketplace, Etsy, is at a crossroads. After booming during the pandemic, the company's gross merchandise sales have been flat in 2022 and 2023. Etsy's stock is down more than 70% from its all-time high in 2021, and its first-quarter 2024 earnings report revealed another disappointing earnings miss. Some of its sellers say the company's laser-sharp focus on growth has pushed Etsy away from its core mission — to keep commerce human — and instead allows for an increasing number of drop shippers to join the platform.

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Correction (May 21, 2024): At 4.27 we misstated that Josh Silverman laid off 22% of the staff. The correct number is 15%. The other 8% coincided with his appointment.

Produced, Shot and edited by: Natalie Rice

Animation by: Christina Locopo, Jason Reginato

Senior Managing Producer: Tala Hadavi

Editorial Support: Jeniece Pettitt

Footage: Getty Images, AP Photos, Etsy, Nicole Aline Legault, Chiarra Lohr

Additional sourcing: FactSet, Oppenheimer & Co., Wayback Machine

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What Happened To Etsy?

Guests & Subjects Covered

Chapters Intro ChapterCorrection MayJosh SilvermanProduced ShotNatalie Rice AnimationFactSet OppenheimerCo Wayback MachineReality TV

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