Amazon Has A Counterfeit Problem — Here’s How It’s Fighting Back

Counterfeits have always been a problem on Amazon, but they became more common after an influx of Chinese-based sellers joined in 2015, causing brands like Nike and Birkenstock to quit selling directly on the site. In 2020, Amazon launched the Counterfeit Crimes Unit, which joined law enforcement on 50 raids and the seizure of seven million counterfeit products in 2023. But retail experts say it's not enough. CNBC visited Amazon's team of former prosecutors and a military gear brand that's partnered with them to sue bad actors who ripped off its patented camouflage pattern.

Chapters:

Produced and Shot by: Katie Tarasov

Edited b:y Marc Ganley

Supervising Producer: Jeniece Pettitt

Animation: Christina Locopo, Jason Reginato

Additional Camera: Magdalena Petrova, Shawn Baldwin, Emily Rabbideau

Additional Reporting: Annie Palmer

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Amazon Has A Counterfeit Problem — Here’s How It’s Fighting Back