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Why China Is Behind The Global Luxury Slowdown

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March 26, 2025

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YouTube Description

as posted by the channel

China was once the driving force behind the $380 billion luxury goods industry, but today it’s become a source of significant losses. A post-Covid economic downturn, shifting youth values, and rising nationalism have led to declining sales and a growing preference for domestic luxury brands. As European giants struggle, only ultra-high-end and culturally localized brands are managing to stay afloat in a changing Chinese market.

Chapters:

Reporting by: Robert Frank

Senior Producer: Nick Robertson

Senior Managing Producer: Tala Hadavi

Edited by: Tim Hurt

Additional Footage: Getty Images

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