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Why Americans Are Obsessed With Texas Roadhouse And LongHorn Steakhouse

Posted

April 15, 2025

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485,796

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4,956

Comments

659

Engagement

1.16%

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Texas Roadhouse and LongHorn Steakhouse are growing sales and increasing foot traffic while Americans are pulling back at other casual dining restaurants. In 2024, Texas Roadhouse surpassed Olive Garden as the biggest casual dining chain. Experts say these chains have curated a high value offering and worked to keep price increases below inflation. Find out what’s driving people to these value steakhouse chains and why Outback Steakhouse isn’t seeing the same level of success.

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Produced by: Ryan Baker

Edited by: Evan Lee Miller

Senior Managing Producer: Tala Hadavi

Animation: Jason Reginato, Mallory Brangan

Additional Sources: Placer.ai, Technomic

Additional Footage: AP Photo, Bloomin' Brands, Getty Images, Texas Roadhouse

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Why Americans Are Obsessed With Texas Roadhouse And LongHorn Steakhouse

Guests & Subjects Covered

Texas RoadhouseLongHorn SteakhouseOlive GardenOutback SteakhouseChapters Introduction ChapterWinning Formula ChapterMeat Anxiety ChapterCompetition Produced

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