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Google And Meta Are Scrambling To Copy TikTok. Can They Catch up?

Posted

April 25, 2025

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TikTok's rise has reshaped social media, forcing competitors like Instagram, YouTube, and LinkedIn to chase its short-form video dominance. But while engagement soars, concerns over shrinking attention spans and monetization challenges grow. As platforms race to replicate TikTok's success, they face a tough question: Can they balance profitability, creator satisfaction, and user well-being in the age of endless scrolling?

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Produced and edited by: Lisa Setyon

Senior Director of Video: Jeniece Pettitt

Animation: Jason Reginato

Additional Footage: Getty Images

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Google And Meta Are Scrambling To Copy TikTok. Can They Catch up?

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