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How Ferrari's Secret Point System Has Customers Spending Millions
Posted
April 28, 2025
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April 28, 2025
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2:48Now PlayingFerrari has a secret point system that has customers spending millions before being able to buy its most high end car. CNBC's Robert Frank breaks down how that system works.
Chapters:
Reporting by: Robert Frank
Senior Producer: Nick Robertson
Senior Managing Producer: Tala Hadavi
Edited by: Tim Hurt
Additional Footage: Getty Images, Ferrari
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How Ferrari's Secret Point System Has Customers Spending Millions
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