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We Went To Canada To See The U.S. Product Boycotts — And What We Found Was Striking

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July 19, 2025

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In response to U.S. tariffs and President Trump's policies, 71% of Canadian consumers are shifting away from American products, with the "Buy Canada" movement. CNBC traveled to Canada to speak with locals and meet with a grocery store owner to find out the impact of the boycotts. As the U.S. economy is projected to lose up to $90 billion in 2025 due to shifting consumer sentiment. The fallout is global with Mexico and countries in the European Union joining. And it extends to tourism, with Canadian visits to the U.S. down 50%, crippling U.S. border economies.

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Produced and shot by: DeLon Thornton

Edited by: Nora Rappaport

Senior Managing Producer: Shawn Baldwin

Graphics by: Emily Park

Senior Director of Video: Jeniece Pettitt

Additional Footage: Getty Images

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We Went To Canada To See The U.S. Product Boycotts — And What We Found Was Striking

Guests & Subjects Covered

And What We Found Was StrikingPresident Trump'sBuy CanadaEuropean UnionChapters Introduction ChapterCanadas USDeLon Thornton EditedEmily Park Senior Director

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